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More Examples of Kickass Brand Voices We Love


Brand Voice, Content Creation, Content Marketing

As content creators, we can’t help but crush on other company’s brand voices. The creativity, the humor, the messaging — lots of brands are nailing it these days, and we have nothing but admiration for them.

So, as a follow-up to our blogs about kickass brand voices we love, we’re sharing even more examples to swoon over. We hope they’re just as inspirational to you as they are to us! And if they aren’t, then YOU CAN’T SIT WITH US.

You can't sit with us GIF


Aerie’s Website

Body inclusivity? Check. Photos with no retouching? Check. Diversity and representation? Check and check

Aerie — which is the sister company to American Eagle — goes well beyond selling clothing and accessories. They have an entire section of their website dedicated to empowerment, with tons of helpful articles about self-care, health, body positivity, #AerieREAL ambassadors, and sooo much more.

Their ultimate goal? Power, positivity, and keeping it #REAL. And we #REALLY stan. 

A screenshot from Aerie's website featuring a tagline and icons linking to recipes, movement, mental health, and body confidence

Screenshot of an Aerie blog post featuring Kaylie, a Special Olympics participant from Pennsylvania

A screenshot from an Aerie blog post featuring unretouched photos of a woman wearing bike shorts and hula-hooping.


Woot! Website

If you love scoring amazing deals, allow us to introduce Woot!. They’re always hip with the memes (that’s something the kids say, right?) and have a crude sense of humor that makes us snort with laughter. Or wheeze, in Latasha’s case.

Screenshot of Woot! Instagram profile and bio

Screenshot from Woot! Instagram featuring an ERMAHGERD COUPONS! GIF and caption

Screenshot from Woot! Instagram post featuring a USPS vehicle going underwater with the caption '2-day shipping beep beep' Website

In addition to selling hella cute stuff, uses its platform to drive mental health awareness and crush the stigmas that surround it. Posted proudly and prominently on their homepage, states that they ‘exist to help you be your best,’ and believe that we should all put ourselves first. What’s not to love about that? 

Also, we can’t help but drool over their masterful brand look and feel — it’s bright, it’s soothing, it’s joyful, and it emulates everything they stand for. Speaking of, isn’t afraid to take a stance on significant movements, like Black Lives Matter and Stop Asian Hate. We solely believe that companies should express their opinions, which is another reason this one is high on our list of favorites. 

Sceenshot of shopbando's Instagram grid

Screenshot of shopbando Instagram post featuring a graphic that says 'Day by Day by Day'

Screenshot from shopbando's Instagram stories featuring resources on where to donate to Stop Asian Hate

Frida Baby

Frida Website

Oh, baby! Where do we even start with this company?! There is just SO MUCH GOOD going on here.

First, we love the fact that Frida puts parents first. It highlights the not-so-sexy aspects of parenthood — dirty butts, boogers, and everything in between. We also love that it opens the door to conversations about parenting that aren’t happening enough, like postpartum recovery, sleep deprivation, and struggles with breastfeeding. To top it all off, Frida makes products to actually help parents navigate these struggles (instead of just talking about it)! And the product names are hella cute, too.

Also, we have to give a shoutout to some of their Instagram posts, which include:

  • Punny rap lyrics (‘Bath that thang up’)
  • Hilarious cultural references (Watergate Scandal, LOL)
  • Captions that every parent wants to say (“Go the f*ck to sleep”)

I mean, COME ON! 

Screenshot of fridababy's Instagram profile and bio

Screenshot from fridababy Instagram post with an illustration of a mother bathing her baby

Screenshot of image from Frida website that reads 'Care for your breasts. Not just your baby."


Slack Website

If you’re not familiar, Slack is a messaging platform that tons of companies and business owners use. And, honestly, Slack could have left it at that. But they didn’t, and that’s why we love ‘em.

First, they’re all about boundary-setting and adaptability when it comes to working. And we certainly can’t disagree with that stance. With empathetic messaging and brand-new features to support, Slack makes it clear that it’s a tool that’s there to help you — not get in the way of your job.

Slack has also fully embraced the fact that our workforce may never look the same post-pandemic. Their messaging caters to all types of workers — in-office, flex, and at-home — to ensure you can stay connected (and productive!). 

Other things we love about Slack:

  • Cohesive brand look and feel
  • Illustrations
  • Inclusivity
  • Bright + fun animations
Screenshot of slackhq Instagram post

Screenshot of slackhq Instagram post

Screenshot of slackhq Instagram post

Frank Body

Frank Body Website

If you’ve never met Frank, he’s a skincare company that started with a coffee scrub and has evolved into an entire line of natural products for the face, body, and hair. And yes, we said ‘he,’ because this company’s entire brand voice is from the first-person perspective of Frank — a man who frequently calls you ‘babe’ and makes dirty puns.

We find this brand voice incredibly unique because it genuinely feels like Frank talks to you and only you. Beyond that, he helps people embrace body features like cellulite, stretch marks, and acne — all the physical qualities most of us are taught to hate. And it’s all done in a way that’s playful, supportive, and sexy: a combination we never thought we’d use to describe a brand voice. Yet, here we are.

Oh, we can’t forget to mention that Frank Body is all about body inclusion, diversity, sustainability, and vegan and cruelty-free products. To say we’re hot for Frank is an understatement.

Screenshot of frank_bod Instagram post featuring a woman's torso

Screenshot of frank_bod Instagram post that reads 'Be patient with yourself. Nothing in nature blooms all year.'

Screenshot of frank_bod Instagram post featuring a person using body scrub

More honorable mentions

We’d be remiss if we didn’t mention a few of our other favorite kickass brand voices we love.

Netflix Is A Joke 

Netflix Is A Joke Twitter

Uncensored thoughts about our favorite shows? Yes, please!

screenshot of tweet from Netflix Is A Joke

screenshot of tweet from Netflix Is A Joke


WeRateDogs Twitter

Helps pay for dog surgeries, censors the words ‘heck’ and ‘heckin,’ shares pictures of dogs…does it get any more fucking adorable?

screenshot of WeRateDogs tweet


Chewy Website

We love their up-beat personality, customer service, and comforting way with words. And, of course, it’s all about PETS!

Feeling inspired? Learn how to find your own brand voice so you can become a kickass example, too!

screenshot and photo from Chewy website
Ashley Blonquist our writer and math enthusiast/Bad-Ass M.C.

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