We’re constantly singing the praises of what good content can do for your business. Email newsletters help you learn more about your audience. Social media can boost brand awareness. Heck, you can even turn one piece of content into multiple pieces!
Great content works wonders for your biz, but it also requires a decent amount of effort. If you’re not managing and promoting content, then it won’t live up to its potential. That’s what a content manager can do for you: give your content the time, effort, and attention it deserves. Plus, you don’t have to do it all alone. #WinWin
Every business has unique needs; however, there are some common telltale signs that it’s time to bring a content manager on board. If you’re on the fence about whether your brand and business need a content manager, read on.
First off, what’s a content manager?
We like Glassdoor’s definition of a content manager, which is a person whose role is to “develop a consistent brand identity for a company and establish its online presence.” That really touches on how a content manager fits into a team, not just what they do on the daily.
Of course, what a content manager does on the daily involves content. They’ll usually manage a team of content writers, social media specialists, and graphic designers. Depending on the company and size of the team, they may take on writing duties themselves.
That’s not all, though. A content manager also:
- Develops and maintains a consistent brand voice and brand identity
- Manages the editorial calendar
- Develops content strategies
- Monitors and analyzes performance of content
An excellent content manager is responsible, organized, and a strong leader. They’re probably familiar with content management systems (CMS), SEO, and content marketing.
Now, let’s move on to some signs that you need to hire a content manager for your brand.
You don’t have time to create content
Chances are you’re reading this blog because you already know you need a content manager. That is, you likely managed the content for your brand from the get-go and now that your business has grown, you no longer have the bandwidth to keep doing it yourself.
Props to you for not wanting to abandon the content side of your marketing efforts. It’s really easy, as a business owner, to ditch tasks that you no longer have time or money for. Good content is worth the investment, though, so double props to you for recognizing that you need help. Proceed with your content manager search.
You’re struggling to grow your business
On the flip side, maybe you’re not sure you need a content manager because your biz is still pretty new. Plus, what can a few witty social media posts do to increase your sales?
In addition to those benefits we mentioned in the intro paragraph, great content can do even more. You can reach new audiences online through your blog, vlog, podcast, or other channels. You can position yourself as an expert in your industry with consistent, high-quality content. You can provide value to your customers, and in turn, they’ll buy what you’re selling.
You’re juggling multiple brands
You absolutely need a content manager if you have more than one brand, because that basically means you have multiple businesses running at the same time. A content manager will help you maintain consistent brand voice — with all your brands — and scale your businesses with smart content strategy.
We speak from personal experience here since several of our clients own multiple brands. Do yourself a favor and bring on a content manager. You’re doing enough being a boss. Let an expert do the heavy content lifting, k?
You’re starting to hate creating content
Just because we know something is good for us — visiting the dentist, limiting junk food, finally turning off Netflix — doesn’t make it any more enjoyable to do. While some of us can spend all day creating content, it can easily turn into a hated chore for others.
And you know what? That’s perfectly fine!
You have a lot on your plate already, and there are other areas of your business that you probably enjoy doing more. Before you start to resent managing your content, hire a content manager to take on that task. You’ll have more time to devote to creating new offers, launching new products, leading your team, or whatever else you really love doing for your biz.
Ready to grow your content team?
Alright, let’s recap. If you’re…
- Overwhelmed with your workload
- Starting to launch your new business
- Juggling multiple brands
- Losing your drive for content creation
…then you might just be ready to hire a content manager to help you out.
Once you bring one on board, you’ll no longer have to stress about planning blog posts months in advance, whether your email newsletters are getting read, getting drafts of web copy from your writers on time, and so, so much more. Your content manager can take over, and they’ll be around to help you scale and evolve your biz.
On that note, if you’re ready to grow your team, let us take content management off your plate. Give us a call and let’s see what we can do together!
