During Women’s History Month, we commemorate women’s contributions to American history, society, and culture. And with International Women’s Day on Tuesday, March 8, what better way can we celebrate than by giving a shout out to our favorite women-owned and women-powered brands?
Well, you can also celebrate by donating to women-focused causes, raising awareness about gender equality, and voting.
But we also know that spending your money at women-owned businesses is one of the easiest ways to support women. If you’re looking for new home goods, food, apparel, and beauty brands run by incredible women, then read on.
Millennials are leading the houseplant industry, so much so that we accounted for about a quarter of the $48 billion spent on lawn and garden products in 2018. (Pretty sure that number is even higher after we were all quarantined in 2020.) Plants make our spaces look good and feel good, by purifying the air, reducing stress levels and bringing a little outdoors indoors.
That’s why we love The Sill so much. Their online shop and subscription service helps us all bring a little greenery into our homes. Founder Eliza Blank, Asian American entrepreneur, launched The Sill in 2012 from a borrowed desk in Chinatown. Now, The Sill is run by a team of nearly 70 people with multiple locations in New York, California, Massachusetts, and Illinois.
One thing we love about their content: The Sill’s homepage has lots of white space, easy and intuitive navigation, and call-to-action (CTA) buttons that make sense.
Speaking of being quarantined in our homes, who else exclusively wore yoga pants throughout 2020? It’s okay, that’s called rocking the athleisure look.
Nothing ruins a comfy outfit like an ill-fitting pair of yoga pants though, which is why Beyond Yoga is one of our go-to brands for activewear. They’re known for their buttery soft, locally made, and responsibly sourced leggings in sizes XXS to 4X.
One thing we love about their content: Beyond Yoga’s Instagram is an excellent example of doing user-generated content the right way.
What about the clothes we’re rocking under our athleisure and activewear? If you’ve ever struggled to find undies that make you feel good — rather than a failure for not looking like a lingerie supermodel — then you need to check out Parade.
With Parade, Colombia-born CEO Cami Téllez aims to “rewrite the American underwear story” and ditch the harmful stereotypes in the industry. She’s also committed to making Parade a carbon positive business by 2025 and donates a portion of every order to nonprofits supporting reproductive rights, mental health, eco-friendly initiatives, and more.
One thing we love about their content: Parade’s FAQ answers all the questions we’ve ever had when trying on a new pair of undies or a bralette. Yes, even the awkward ones.
The Lip Bar
Many of us on the Uncanny Content team are self-professed homebodies. But every once in a while, we ditch the sweats and put on a lip color that makes us feel amazing. Finding the right makeup for your skin tone is not as easy for everyone, though, which is why The Lip Bar is one of our favorite women-owned and Black-owned beauty brands.
Founder Melissa Butler launched The Lip Bar because she was “tired of the beauty industry’s lack of diversity, lack of inclusion and excessive amounts of unnecessary chemicals.” Yep, on top of being inclusive, The Lip Bar is cruelty free and vegan, too.
One thing we love about their content: The Lip Bar blog knows what readers are looking for. Gift guides, how-to articles, industry news, makeup inspo, they have it all.
We all want to eat a healthy and well-balanced diet, but sometimes we just don’t have the time or energy to make it happen. With meal delivery service Daily Harvest, those delicious and healthy meals are actually possible.
Daily Harvest’s food is built on organic fruits and veggies. They work directly with farmers to grow, harvest, and freeze their produce for “amazing flavor and unmatched nutrition.” We love their commitment to thoughtful sourcing, sustainability, and reducing food waste, too.
One thing we love about their content: Glance at their minimalist website and you wouldn’t think that Daily Harvest spends time on making funny memes, but check out their Instagram and guess again.
Fun fact: Daily Harvest has single-handedly helped Latasha through her panic attacks in 2021. Not just women-owned, but great for mental health 😅
Our wonderful clients
What kind of content and copy agency would we be if we didn’t mention the wonderful women we work with? Shout out to…
- Blades Creative, for intuitive brand design and shared love for all things woo
- The Contract Shop®, for making it easy to cover your ass when it comes to the legal stuff
- The Canva Template Shop, for showing us how to make designs that look awesome without crying ourselves to sleep
- LISH Creative, for awesome photography and video services (and the brightest rainbow aesthetic)
- Pilates in the Grove, for teaching us just how fun and restorative fitness can be
- Styled Stock Society, for giving us entrepreneurs access to gorgeous photos, templates, and more
- Everyday Money, for showing us how to budget with fun tools like the BudgetingBlocks™
- The Glory Days Co., for raising up families of special needs kiddos and giving them the tools they need to thrive
Want to share your favorite women-owned brands? We’d love to hear them! DM us on Instagram @uncannycontent.
Happy Women’s History Month!