Hiring a copywriter for your business can feel like icky, uncomfy territory. After all, content is one of the most crucial elements of successful businesses and marketing strategies. So…no pressure, right?
Bringing on a writer can also spark questions and concerns like:
- Will they get my brand voice?
- Will they get my clients’ brand voices?
- How do I manage new members of my team?
- How much will it cost me?
- What if they suck?
We get it – those are all really reasonable questions to have. That’s why we’re here to help you navigate your decision with the most tell-tale signs it’s time to hire a copywriter.
1. You can’t do it all anymore
We’ve seen it more times than we can count: You have too much shit on your plate. Soon after comes a domino effect that looks something like this:
- Your quality of work goes down
- You spend too much time working
- You don’t have enough time to actually grow your business
- You become burnt the F out
Any of that sound like you? Then yeah, it’s definitely time to hire a copywriter.
2. You can afford the help
If your business has a steady and secure stream of income, it’s time to maximize that profit with a copywriter. But won’t the cost of a copywriter decrease my profit? Nope. Not even close.
Think about it: All the time, energy, and effort a copywriter will save you? That’s time you get back. Which means more time for:
- Going after new clients
- Winning more work from current clients
- Launching that thing you’ve been sitting on for a while
- Creating a new product or revenue stream
- Enhancing your services
- Taking a damn break
So, all that to say: More time for you = more time to grow your business (and profit).
Latasha note: Don’t skimp your writers. Pay them a fair rate. ‘Cause if you pay like crap, you’ll likely get crap.
3. You know your voice
Knowing your brand voice isn’t just crucial for hiring a copywriter; it’s crucial for your business. But by having an established voice, it’ll be that much easier for a copywriter to match it. (Same goes for your clients’ voices.)
If you’re worried about finding a writer who can seamlessly emulate your voice, tone, mood, whatever – don’t be. A solid copywriter has taken on dozens – if not hundreds – of different brand voices. They can work with one-sentence pitches or a single blog post title. But you have to set them up for success with your own voice first.
And yes, it may take your writer a few pieces of content to get the hang of it. But once they do, your entire outlining, writing, and editing process will become a breeze.
4. You have a system for delegating
If you have a project management tool – preferably Asana (which is what we use) – you’re in a really good position to hire a copywriter. How? All you have to do is give them access, and you can quickly start delegating tasks.
Through this process, you don’t have to hold their hands every step of the way; your copywriter will know exactly what to write and when it’s due. No meetings, no emails, no texts, no daily task lists – just a beautiful tool to keep everything on track and on time.
Another great thing about Asana? You can communicate and share files directly in the tool, so nothing gets lost in translation, and your writer can reach out with any questions along the way.
5. You can stick to a plan
Let’s be honest: Having your shit together is sexy. But it will also make onboarding and managing a copywriter that much easier. Because if you know what needs to get done – and all the steps to get there – you’ll have no problem adding a copywriter to the mix.
So, when you’re ready to do just that, reach out to us for a list of our recommended writers. We might be a bit biased, but we think they’re pretty damn great.