To start marketing their unique financial planning process, Dustin Granger, CFP®, and Danielle Granger-Nava, CFP® needed a new site and brand. Working with Maydel Media, Uncanny Content offered brand and copy support to get the project done
Toujours Planning is a family-owned firm based in Lake Charles, LA. Prior to their rebrand and focus on modern-day entrepreneurs, Dustin and Danielle served mostly widowed individuals and retirees. However, as entrepreneurs themselves, they knew they wanted to serve a different audience. To do that, they created a unique financial planning process designed with entrepreneurs in mind. Their website needed to reflect these changes, and to help capture visitors’ information for better retargeting to build their audience.
After working through the brand, their offer, and the general tone of voice needed, Uncanny Content and Maydel Media got to work. The initial project involved rewriting the home page, services page, resources page, and about page. Over time, a guide, a webinar, and ongoing podcast management were also needed to make the site a useful resource for their target audience. Blending brand voice and the strict standards of compliance, the result is a site (and brand) that reflects just as much personality as it does professionalism.