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3 Reasons Why Content Marketing Is Different for Women-Owned Businesses


Content Marketing

At Uncanny Content, we’re pretty open and transparent about who we are. We’ve spent a lot of time in the past talking about our values, why we do what we do, and who we serve (pssst…you can check out more of that here!). 

Today, we’re going to address why we choose to work with women in particular. And more specifically, why content marketing for women-owned businesses is done differently.

No, it’s not just because we get to do things like matching our nails for upcoming launches (true story). It’s much, much deeper than that. Let’s take a look at why. 

#1: Women-owned businesses are focused on supporting their communities

Small business isn’t just about the thrill of not having to work a corporate job anymore — it’s not just about getting to make your own hours, set your own pace, and do the work you actually want to do. 

We aren’t just here to support people’s personal dreams — although we’re SO happy to do it and we LOVE rooting for our clients!

We support women-owned businesses because these businesses have more of a direct impact on their communities. Women, on average, reinvest up to 90% of their income into their families and communities.

Plus, women-owned businesses are on the rise. And because of this, more jobs are opening up, too. Which means…more opportunities for more people in their communities. 

Now, we’re not economists, but we’ve got at least one history buff on our team, and we’ve seen enough documentaries about the Great Depression to know that having more jobs is a good thing. 

In the words of Marge Simpson…“It’ll be good for the economy!”

#2: Women-owned businesses market with their mission in mind, not just profit

We LOVE working with people who LOVE what they do. It’s contagious. And we truly believe that people who are passionate about what they do are in a great position to change the world. Which sounds grandiose, but it’s true. 

When they’re doing things like providing post-partum support to new parents, granting funding to minority-owned businesses, or even just providing valuable information that keeps the dudebro marketers at bay…it’s hard NOT to let that mission bleed into every part of their business. 

We’ve found that with the women-owned businesses we’ve worked with, their mission is often the cornerstone of their marketing. Their content is more connection-based than trying to land a sale. 

Because this business thing? It’s about a lot more than just making money to them. It’s also about impacting their corner of the world. And we think that’s pretty freakin’ cool. 

#3: Women-owned businesses are creative with their time and energy

Everyone has the same 24 hours in a day — technically speaking, at least. 

But because most of these business owners are also moms, caregivers, or juggling thousands of plates with a TON of things on their mind at any given moment…they’ve gotta get creative with their time and energy so they don’t burn out

And while they care deeply about these priorities, it can be difficult to balance them all. Or even focus long enough to get creative. 

It’s not like their babies will wait until they’re done writing a blog post to get fed. Responsibilities call when they call. And sorry, but those things are way more important than business. 

So, women entrepreneurs have to get creative. They’ll work late at night, on the weekends before everyone’s awake, or in between errands in the car. They’re really crafty with their time, and finding pockets of it, because they have to be. 

Women-owned businesses? We get it. 

As women ourselves, we understand how overwhelming this can all be. Our business was created by a woman and is run by women who also have children, family obligations, and other responsibilities. And we work with women in the same boat, too. 

So we get it. Not just from the business side, but from the human one too. 

If you’re looking for some content support that gets it too, we’re here for you. And we’d love to help! Let’s chat?

Ashton Hoot, Lead Copywriter + Dedicated Swiftie
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